Shinsegae Group’s biggest annual shopping festival, SSG Day, will run for 10 days from October 30 through November 8.
Now in its seventh year, SSG Day brings together 18 online and offline affiliates, including E-Mart, Shinsegae Department Store, Starbucks, SSG.com and Shinsegae International. The group has unveiled about 2 trillion won worth of products prepared over the past year.
What has changed from last year is the event’s duration.
With 13 affiliates, including E-Mart, extending their promotions, the shopping festival will run for 10 days across two weekends.
The event will also introduce updated versions of popular products, SSG Day-exclusive limited editions and brand-collaboration merchandise, alongside discount coupons, reward points, payback offers and in-person experiences.
Here is a look at the products and events each brand has prepared for this year’s SSG Day.
01. SSG.com | Coupons for up to 12% off and shopping credits
October 30–November 8
SSG.com has built its promotion around discount coupons and shopping credits.
It will offer a 12% coupon for purchases of at least 10,000 won, with a maximum discount of 50,000 won, and an 8% coupon for purchases of at least 70,000 won, with a maximum discount of 150,000 won. A separate 12% coupon for department store products offers up to 20,000 won off purchases of at least 30,000 won.
Alongside the coupons, featured products will be sold at special prices.
Refurbished Inglesina strollers will be 40% off their regular price, while a SharkNinja robot vacuum bundled with a cordless handheld vacuum will sell for 1.39 million won.
A random shopping-credit event will also run during the promotion. Eligible products and whether discounts can be combined vary by coupon and purchase conditions.
02. Gmarket | 3,000 specially priced products from 150 brands
November 2–13
Gmarket is featuring about 3,000 specially priced products from 150 brands.
The Roborock S10 robot vacuum is among the featured products, with discounts across categories including appliances and household goods.
It will also offer unlimited-download coupons to all shoppers and additional discounts from card companies. Some products will be sold at separate special prices.
Its promotion starts later than those of other affiliates, running from November 2 through 13.
03. E-Mart | Half-price Korean beef and a 27-inch UHD portable screen
October 30–November 8
For the first time, E-Mart has extended its SSG Day promotion to 10 days.
During the event, regular Korean beef will be 50% off and branded Korean beef up to 50% off. Selected fresh foods and household goods will also be included in buy-one-get-one-free promotions.
In appliances, the GREAT portable screen, which sold out last year, returns with updated specifications.
The new model has a 27-inch UHD display and will sell for 599,000 won when paid for in full with an eligible promotional card. Buyers will receive a dedicated carrying bag while supplies last.
Limited-edition whisky is also on offer.
The GlenAllachie 16 Year Old Korea Exclusive Limited Edition will sell for 199,800 won on a first-come, first-served basis through Wine Grab in the E-Mart app starting at 10 a.m. on October 30.
The lineup extends beyond food to appliances and limited-edition products.
04. Shinsegae Department Store | Sports-brand clearance and in-store benefits
Online: October 30–November 8 / In stores: November 6–8
Shinsegae Department Store has set different schedules for its online and in-store promotions.
Online, it will offer a 15% VYLD Shinsegae coupon and specially priced products, alongside clearance sales on sports brands including Nike and Adidas.
Adidas’s entry-level Galaxy Run running shoes are also slated for a special price during the event.
The in-store event, from November 6 to 8, will offer four shopping coupons and a 7% gift-with-purchase benefit for fashion shoppers, along with restaurant discounts.
Fashion discounts online and shopping and dining benefits in stores will be offered separately.
05. Traders | 900g of seedless durian and bulk-item specials
October 30–November 8
Traders will focus its discounts on bulk food and household goods.
Among its featured products is a 900g pack of frozen seedless durian.
The durian is peeled, deseeded and flash-frozen, so it can be eaten after thawing without further preparation.
Bulk foods and everyday essentials will also be sold at special prices. Specific discounted products and participating stores will be listed in individual promotional flyers.
06. Starbucks | Bearista and Toy Story collaboration merchandise
October 30–November 8
Starbucks will release the Hobby Club key ring, a follow-up to last year’s popular Bearista key ring.
It will also unveil four items made in collaboration with Disney and Pixar’s Toy Story. A claw machine that customers had frequently asked to see again is part of the event, too.
Holiday and Christmas merchandise, an SSG Day commemorative cake and a special Byeolbyeol Kkureomi product will also go on sale.
Some customers will receive Bearista pouches and reusable bags with their purchases.
Starbucks’s offerings focus on limited-edition merchandise and seasonal collections rather than straightforward discounts.
07. Shinsegae V | 50% off a Studio Tomboy outfit
October 30–November 8
Shinsegae V, Shinsegae International’s online platform, will focus its discounts on fashion and beauty.
The hoodie and pants in Studio Tomboy’s Everyday Set-up will be 50% off, alongside SSG Day specials from a range of fashion brands.
First-come, first-served shopping credits will be issued daily at 10 a.m. and 10 p.m., with payback benefits of up to 50% depending on the purchase amount.
First-time buyers can also receive up to 10,000 points.
Shinsegae International’s lifestyle brand JAJU will also discount popular products by up to 70%.
08. Starfield | Nintendo Switch 2 and the Red Bull Wings Cup
October 30–November 8
Starfield will offer hands-on programs across its shopping malls.
Starfield Hanam and Goyang will host a Nintendo Switch 2 Game Festa, with stations to try popular games and take photos.
At the Suwon location, a soccer-game experience area will accompany the Red Bull Wings Cup final on November 7. COEX Mall will host a booth themed around the film Wild: Part 3.
Shinsegae I&C’s Electro Mart will also take part in the gaming discounts.
Game titles including Pokémon Z-A will be discounted by up to 30%. Customers who buy a Nintendo Switch 2 console and a game title together will receive an additional 20,000 won off.
09. Shinsegae Premium Outlets | Up to 20% extra off existing discounted prices
Online: October 30–November 8 / In stores: November 6–8
Shinsegae Simon will offer about 400 specially priced products online.
Some products will receive an additional discount of up to 20% off existing outlet prices.
Character-themed events are also planned at the physical premium outlets.
The Paju outlet will have a Pinkfong booth, while the Busan outlet will feature booths related to Gaspard and Lisa, giving visitors character experiences alongside shopping.
10. W Concept | Frontrow faux-shearling jacket and 24-hour brand days
October 30–November 8
W Concept will offer a Frontrow faux-shearling jacket for around 180,000 won, roughly half its regular price.
It will also hold 24-hour brand days featuring 40 brands, including Lookast and Citybreeze.
On each brand’s event day, coupons for up to 30% off will be available. Separate SSG Day-exclusive specials will also be sold.
A challenge event will offer prizes worth up to 2 million won.
11. Shinsegae Live Shopping | 7% discount coupons and daily bonus rewards
October 30–November 8
Shinsegae Live Shopping will sell fashion, beauty, household goods and other products through its SSG Day Signature Items exclusive section.
It has arranged a prize event worth a total of 10 million won and will give an additional 7% in reward credits each day on featured products in each category.
It will provide three 7% discount coupons for TV products and hold a first-come, first-served reward-credit event twice a day.
The promotion combines product discounts with coupons and purchase rewards.
12. E-Mart Everyday | Specials on fresh food and household goods
October 30–November 8
E-Mart Everyday will discount fresh food and everyday essentials.
Specially priced products will range from groceries such as fruit and vegetables to everyday household goods. Customers will also be offered a 3,000 won discount coupon.
Discounted items and coupon conditions are subject to the event details.
13. E-Mart24 | Up to 50% more convenience food and limited-edition whisky
November 1–10
E-Mart24 will sell six convenience-food items, including lunchboxes, triangular rice balls, sandwiches and burgers, with portions increased by up to 50%.
Rather than lowering prices directly, the promotion increases the amount provided compared with existing products.
From November 2, Kim Chang-soo Whisky Celestial Jupiter will be sold through the E-Mart24 app for around 230,000 won.
Eleven COMO wines will be 33% off throughout November. Through its WeChat Pay channel, E-Mart24 also plans to offer 50% discount coupons for selected products, including banana-flavored milk, through November 30.
14. Shinsegae Duty Free | Up to 70% off and specially curated products
October 30–November 8
Shinsegae Duty Free will discount selected products from global fashion and beauty brands by up to 70%.
Beauty products including Lancôme and selected fashion brands such as Tory Burch will be sold at discounted prices. Shopping benefits worth up to 122,000 won will also be available depending on the purchase amount.
For foreign tourists, it will offer a specially curated Isaac Toast Signature Sauce Duo Set.
The products come in iridescent packaging, and buyers will also receive a separate key ring.
15. Casamia | Campo sofas and online-store coupons
October 30–November 8
Shinsegae Casa will focus its discounts on its signature Campo furniture series.
Campo Goose, part of a series with cumulative sales of 440,000 units, will be up to 15% off. The Campo Rest recliner will be sold at its lowest price of the year.
The Casamia online store will offer app-only random coupons for up to 50% off and a coupon pack with discounts of up to 15%.
First-time buyers will receive a 5% payback benefit. Daily 10 a.m. time deals will feature popular brands including Materasso.
16. Josun Hotels & Resorts | From guest rooms to premium kimchi
October 23–November 8, including advance promotions
Josun Hotels & Resorts will discount stays, dining and lifestyle products.
Hotel rooms will be sold at special prices for a limited 72-hour period, with discounts also applying to selected hotel dining and leisure offerings.
Premium kimchi will be up to 20% off, The Josun Hotel diffuser collection 30% off, and Schott Zwiesel 15% off.
Selected lifestyle products will be discounted by up to 50%. The timing of room flash deals and conditions for individual products vary according to each hotel’s sales information.
17. No Brand Burger | A bibimbap burger made with Korean rice and seaweed
October 30–November 8
No Brand Burger will launch a new menu item, the Real Bibimbap Burger.
It combines a bun made from Korean-grown rice, a bibimbap patty and a sauce made with Korean seaweed, bringing bibimbap ingredients into a burger.
Customers ordering a combo through the No Brand Burger app will receive 2,000 won off. Scratch-off coupons linked to Jeju Air will also be given out.
18. Wine & More | A limited-edition Shafer wine and the SSG Day wine market
October 30–November 8
Wine & More, operated by Shinsegae L&B, will hold an SSG Day wine market.
Customers buying two or more bottles of G7 Celebrate can get each bottle at a discounted price of 4,740 won.
Founders Pass, a limited-edition wine from Napa Valley winery Shafer in the United States, will also sell for 99,000 won.
The wine lineup centers on multi-bottle discounts and SSG Day-exclusive limited editions.
19. JW Marriott Hotel Seoul | 20% off the Flavors buffet
October 30–November 8
JW Marriott Hotel Seoul will offer 20% off its signature buffet restaurant, Flavors.
Flavors is a premium buffet restaurant serving cuisines from around the world. The SSG Day offer provides a special discount for customers buying dining vouchers.
Selected lifestyle products, including the hotel’s signature diffuser, will also be 20% off.
The sales period and valid redemption dates for buffet vouchers must be checked for each product.
An interactive shopping-mall pop-up: the SSG Day Blooming Market
This year’s SSG Day will also feature a joint pop-up bringing major affiliates together in one place.
The SSG Day Blooming Market will run from October 30 through November 8 in the South Atrium at Starfield Hanam. Six affiliates will participate: E-Mart, Starbucks, E-Mart24, Josun Hotels & Resorts, Shinsegae L&B and Shinsegae Food.
E-Mart will hold a challenge to select exactly 5kg of items from its 5K Price range. Starbucks will run a number-draw event in which participants can buy a surprise box for 39,000 won.
There will also be E-Mart24’s 24-second product-display challenge, samples of three signature Josun Hotel scents, and a true-or-false wine quiz from Shinsegae L&B.
Shinsegae Food will sell smoothies and baked goods on-site. Visitors who try the booths can enter a lucky draw for prizes including Shinsegae gift certificates, Starbucks coupons, Josun Hotel dining vouchers and a Nintendo product.
Different discounts, different schedules
This year’s SSG Day offers different types of discounts across the brands.
E-Mart is focusing on price cuts for Korean beef and fresh food, while Starbucks is concentrating on limited-edition merchandise and seasonal products.
W Concept and Shinsegae V are pairing fashion discounts with coupons and payback offers. Starfield will host events including a Nintendo game festa and soccer-game experiences.
Hotels and the duty-free store have extended their discounts to stays, dining and travel-related products.
During the event, the SSG Day Completion Challenge will award up to 50,000 points to shoppers who make at least three purchases at Shinsegae Point partner stores and complete an in-app mission.
From October 26 through November 8, the Shinhan Super SOL app will also run an event offering prizes including SSG gift certificates and stock coupons.
Not every product, however, will be sold at the same price throughout the 10 days.
Gmarket and E-Mart24 have separate promotional schedules, while limited editions and flash-deal products have restrictions on quantities and purchasing times.
Coupon and payback conditions also vary by payment method and purchase amount.
To take advantage of SSG Day’s advertised prices and benefits, shoppers should check not only the promotion dates but also the discount conditions for each product.
