London skateboard brand Palace Skateboards is opening a new flagship store in Soho on November 5.
The brand is moving from Brewer Street, where it opened its first store in 2015, to 8 Poland Street. To mark the move, it is unveiling a collaboration with Burberry and limited-edition pieces exclusive to its London store.
The two collections celebrate the new store in different ways. While the Burberry collaboration brings together traditional British fashion and London skate culture, Palace’s own pieces turn the new store’s address, 8 Poland Street, into graphics and clothing designs.
Palace’s first London store moves after 11 years
Palace opened its first store of its own on Brewer Street in London’s Soho in 2015.
After operating there for about 11 years, the brand has closed that space and set up a new flagship store on nearby Poland Street.
The new store is a multilevel space of about 250 square meters, combining concrete, metal, oak paneling and parquet flooring. Stained glass inspired by traditional buildings sits alongside a wall displaying skateboard decks, while a wooden bench takes the shape of Palace’s triangular logo.
Another notable detail is the Rolls-Royce grille from the previous store, which has been reused in the new space.
By retaining a trace of the old store while introducing new materials and structures, Palace brings its history in London and its present together in one space.
Burberry checks meet Palace’s Tri-Ferg
The centerpiece of the opening is a collaboration between Palace and Burberry.
The two brands have combined Burberry’s traditional check pattern and equestrian knight motif with Palace’s Tri-Ferg logo across outerwear, shirts, T-shirts, accessories and skateboard decks.
A standout piece is Palace Burberry Camden car coatfeatures, against a honey-beige background, a dark print depicting the British countryside through trees, buildings and rural scenery, alongside a graphic combining Burberry’s equestrian knight with Palace’s triangular logo.
By retaining the shape of Burberry’s classic car coat while making bold use of the skateboard brand’s signature graphics, it is the piece that most clearly expresses the direction of this collaboration.
The use of checks continues in other pieces. Newport reversible jackethas black on one side and sand check on the other, allowing it to be worn in two different styles, while the full-check shirtsets its checks at an angle, giving it a look distinct from a typical Burberry shirt.
The chalk-colored poloreveals the address of the new store through its check collar and number 8 graphic, while the check-trim long-sleeveand check-trim T-shirtlimit the checks to the neckline and place the two brands’ emblems prominently on the back, adjusting the balance of graphic elements.
The accessories make relatively direct use of Burberry’s existing design elements.
A Palace P logo on a sand-check six-panel cap, an archive beige-check, fringed scarf, and checks and collaboration graphics on both sides of the deck of an 8.25 board are standouts.
A defining feature of this collection is how it applies the same check pattern in different ways, from coat linings and jacket exteriors to T-shirt collars and skateboards. A pattern associated with traditional British fashion extends into Palace’s everyday clothing and skateboarding gear.
A design celebrating the new address with the number 8 and the infinity symbol
While the Burberry collaboration brought together the two brands’ identities, the separately released London store-exclusive collection focuses on the store itself.
At the heart of the design is the number 8, the street number of the new store.
The ribbon-shaped graphic bearing Palace lettering reads as an 8 when placed vertically and an infinity symbol when placed horizontally. It appears repeatedly across a range of products, from clothing to accessories.
Palace London Infinity Zip Hood contrasts a small logo on the front with a large address graphic on the back. By printing the store’s street address, postcode and phone number directly on the garment, it makes clear that the piece commemorates a specific location in London’s Soho.
The same graphic appears on the black and white Infinity Longsleevewas also applied to, whileLondon Tri-Ferg T-Shirtrepeats the word “London” along its triangular logo. The T-shirt comes in three colors: black, grey marl and white.
There is also an option for consumers who prefer technical outerwear.GORE-TEX 3L Remix Jacketis a three-layer shell jacket that combines digital camouflage with orange, cobalt blue and olive panels. Unlike Palace’s typical logo-focused pieces, it emphasizes fabric performance and color placement.
With contrasting color blocks across the front, back and sleeves, the design looks different from each angle and offers the strongest color contrast in this London-exclusive collection.
The accessories use the number 8 graphic more sparingly.Infinity P 6-Panelhas street numbers and names embroidered on the side, while theInfinity Tote Bagfeatures a repeating ribbon motif on denim fabric.
For turntables, theInfinity Slip Matfeatures an infinity-shaped logo on a round mat, while theLondon Tri-Ferg Keyringand sticker packturn the brand’s London graphics into small accessories. The collection also includes an Infinity Board 8.25 with the address and phone number printed prominently on it.
Though the products differ, they all point to the same place. Rather than simply adding a logo to mark the store opening, the collection puts the actual address at the heart of its designs, directly expressing the relationship between the city and the brand.
Launching November 5, available only at the new London store
Palace’s new London flagship store opens on Thursday, November 5, 2026, at 8 Poland Street in Soho, London.
The Palace × Burberry collaboration collection and London store-exclusive products, launching the same day, celebrate the opening of the new Palace Skateboards London store as store-exclusive releases.
The store is located at 8 Poland Street, Soho, London W1F 8PX. Its listed regular hours are 11 a.m. to 7 p.m. Monday through Saturday and noon to 6 p.m. Sunday, local time.
For Palace, which emerged from London’s skateboarding culture, having a new address after 11 years appears to be more than a relocation announcement: it is the starting point for the collection’s designs.
